Posts Tagged ‘bad mortgage reps’

Telling the Good Loan Advisors from the Bad…

Monday, February 2nd, 2009

One thing that strikes me as loan advisors are introduced to the Loanexa mortgage rate quote and home loan advisor matching system, is it really seems there are two types of loan advisors left out there:

  1. The Good – It’s inspiring to see there are loan advisors out there who embrace the competitive nature of the Loanexa system.  These are the advisors with integrity, the ones that don’t balk at the Loanexa Home Loan Advisor’s Pledge, and the ones that genuinely want to serve their clients interests first and foremost.  They don’t have an issue with the borrowers staying anonymous, because they’re confident their quote, their reviews and (borrower entered) Loanexa Star Rankings, and their loan advisor profile will help them win the borrowers trust and eventually their business.  To The good loan advisors out there, it’s perfectly fine to spend a few minutes quoting a borrowers loan request, because they know they have an excellent shot at being the borrowers selected loan advisor.
  2. The Not-So-Good – There are still some not-so-good loan advisors out there, and I’m being nice by calling them “not-so-good”!  Some work as brokers, others as lending agents.  These are the mortgage reps that don’t care to spend 5 minutes quoting the borrowers mortgage rate quote request, because they just want a name and number to call and exercise their superior sales skills at closing your business.  These are the mortgage reps that don’t want to compete against other loan advisors, because they know they’re not competitive price or service wise.  These are the loan advisors who don’t want to adhere to the Loanexa Home Loan Advisor’s Pledge, because maybe they don’t believe in honesty and integrity with client’s borrowing needs.  These are also the ones that know Loanexa Management is monitoring borrower reviews and lender quotes, and that they don’t stand a chance of remaining in the Loanexa system because their business principles don’t match with Loanexa’s or the needs of Loanexa borrowers.

To The Good, welcome and we hope to send you many interested borrowers and help you grow your business.  To do this you’ll need to act with honesty and integrity, and you’ll need to provide Loanexa borrower’s an excellent experience along with highly competitive mortgage rates and loan fees.

To The Not-So-Good – thanks for visiting Loanexa, but chances are you won’t last in the system for long – so we recommend you focus your marketing efforts through other means.  This program isn’t meant for you… because we want EVERY INTERACTION BETWEEN LOAN ADVIOR AND BORROWER TO BE EXCELLENT FROM QUOTE TO CLOSE!

Greg